How to Improve Your Recruiting Process

by | Apr 11, 2022

Last week, we discussed the importance of making your recruiting process more engaging and enjoyable.

It’s a great way to differentiate yourself from competitors and increase the chances that the most talented prospects will choose to work on your team.

Of course, that prompted the question: How do you make these improvements?

Here are some quick ideas to make the process better:

Application: Make it short and easy to access via a mobile device. You can collect more information from the prospect later in the process, if necessary.

Screening: Start the screening process immediately after an application is submitted (think minutes, not days). Chatbots and other automated tools can help improve response time. Craft your screening questions in a conversational tone so your first contact doesn’t feel like an inquisition.

Assessment: An assessment can help you zero-in on the prospects with the highest chance of success, but it should also benefit the prospect. Make sure the prospect is learning something valuable, too.

Interviewing: Keep initial interviews to 45 minutes or less, and make sure the prospect is doing more than 70% of the talking. Near the end, purposefully close the interview and discuss next steps.

Offer: Make your offers clear, concise, and compelling. Prospects tend to experience frustration with delays and ambiguity.

Pick one of these areas and start working on it today, and then consistently work through the rest of your list until your recruiting process becomes one of your team’s signature strengths.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.