Where Do You Stand Compared to Your Peers?

by | Jan 29, 2021

Thank you to all those who took the time to participate in our Recruiting Practices Survey launched earlier this week.

Here are some of the things we learned:

1.  The most common office size of our readers is 50 – 100 agents.

2.  Over 95% of your offices were profitable in 2020.

3.  On average, you hired 64% new agents and 36% experienced agents.

4.  Only 6% of offices experienced a net agent loss last year while 46% of offices had a net agent gain of ten percent or more. About 50% of offices remained the same size during 2020.

5. Almost all of your offices (96%) provide marketing support to agents and 65% of offices provide leads.

6. About 70% of offices provide advanced/concierge transaction support and 75% of you survey customers on their experience after transactions close.

7.  The audience was equally split (50/50) on the use of agent advisory councils to collect feedback from agents.

8.  For managers, over 84% of you felt supported in your growth by your leadership team.

9.  The top 5 challenges in your offices (in descending order of concern):

Agent Recruiting
Agent Retention
Profitability
Creating a Compelling Vision/Mission
Goal Setting

10.  The challenge of Agent Recruiting was cited at 2 times the rate of next closest challenge (maybe that’s why you read Recruiting Insight everyday).

We’ll pull apart the data and comments in future Insights, but this should give you a quick picture of where you stand compared to your peers.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

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On Tuesday, you’ll have the opportunity to download our latest Agent Migration Report. It’s 47 pages packed with actionable insights that will help make sense of the recruiting landscape. For example, the report outlines the basics of who’s moving and at what rate.

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While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.