Where Do You Stand Compared to Your Peers?

by | Jan 29, 2021

Thank you to all those who took the time to participate in our Recruiting Practices Survey launched earlier this week.

Here are some of the things we learned:

1.  The most common office size of our readers is 50 – 100 agents.

2.  Over 95% of your offices were profitable in 2020.

3.  On average, you hired 64% new agents and 36% experienced agents.

4.  Only 6% of offices experienced a net agent loss last year while 46% of offices had a net agent gain of ten percent or more. About 50% of offices remained the same size during 2020.

5. Almost all of your offices (96%) provide marketing support to agents and 65% of offices provide leads.

6. About 70% of offices provide advanced/concierge transaction support and 75% of you survey customers on their experience after transactions close.

7.  The audience was equally split (50/50) on the use of agent advisory councils to collect feedback from agents.

8.  For managers, over 84% of you felt supported in your growth by your leadership team.

9.  The top 5 challenges in your offices (in descending order of concern):

Agent Recruiting
Agent Retention
Profitability
Creating a Compelling Vision/Mission
Goal Setting

10.  The challenge of Agent Recruiting was cited at 2 times the rate of next closest challenge (maybe that’s why you read Recruiting Insight everyday).

We’ll pull apart the data and comments in future Insights, but this should give you a quick picture of where you stand compared to your peers.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.