Tricking Your Mind into Recruiting

by | Nov 4, 2025

Dealing with your mind is a bit like dealing with a small child.

It doesn’t always know what’s best, and our job is to take it by the hand compassionately and set it on the right path.

Time to go to the gym pits itself against I’d rather stay on the couch, and a mental argument ensues.

One part of your minds says: No thanks, I’m fine where I am. The gym is far away, and it will take too much time, and everything there is really heavy, and do I really want to spend time lifting heavy things?

Another part of your mind counters: You should be ashamed of yourself for staying in bed.  The holidays are coming up, and you don’t look that great!

It’s easy to get drawn into an argument with the mind, and the argument is what stymies our progress and saps our motivation.

How do you keep from being pulled in?

Don’t engage in the argument.

When the thought of going to the gym seems overwhelming, try shifting your attention to something more manageable, like the first small step that starts you down the path (e.g., putting on your workout clothes).

We may not be able to prevent unhelpful thoughts and urges, but we can control whether or not we focus on them.

When recruiting, don’t focus on completing a 30-minute calling time block.

Just tell your mind you just need to make one call.

After you make one call, tell your mind you need to do one follow-up.

Before long, you’ll have fooled yourself into completing your time block.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.