Is Willpower a Limited Resource?

by | Oct 3, 2025

Recruiting takes a lot of willpower.

It’s like anything that’s highly beneficial and involves delaying gratification (eating right, exercising, sticking to a budget, etc.).

For years, researchers have concluded that willpower is a finite resource and will be depleted when an individual relies on it to do the right thing.

You can only resist the cookie on your counter for so long before giving in.

But new research from Stanford is challenging this belief.

Willpower is not a finite resource, but more akin to something like an emotion.

Just like we cannot “run out” of anger or happiness, we cannot run out of willpower.

So how do you tap more willpower under this paradigm?

You change your beliefs.

Researchers discovered that willpower depletion was only observed in individuals who thought of willpower as a limited resource.

Also, those who showed a high level of engagement or commitment to an end result did not seem to experience as much willpower depletion.

The more committed a person is to the tasks, the process, and the end result of what they’re trying to accomplish, the less they’ll be derailed by the feelings that lead to a lack of willpower.

More progress will be made when you rely less on how you feel and more on the beliefs and convictions about the end result.

As Jerry West once said:

You can’t get much done in life if you only work hard on the days you feel good.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.