Focusing On Your Best Contribution

by | Sep 8, 2025

There is too much to do and not enough time in the day to get it all done.

This is the plight of every real estate executive and manager.

We know that prioritization is necessary, but how do you effectively set priorities?

Peter Drucker suggests you start by asking this simple question:

What can I contribute that will significantly affect the performance of my organization?

This question gets at three important issues:

Organizational Goals. The organization’s measurable results should be your first consideration. Unless everyone is focused on a common set of outcomes, the team’s effort will be fragmented.

Performance Measurement. Performance is rightly measured by what happens outside your team or office. This is the only place where true results exist.

Contribution. Processing priorities in terms of contribution forces you to think beyond the short-term interests of the loudest person (or need) demanding your attention.

The best leaders hold themselves accountable to the performance of the whole.

And they gain clarity by contributing their best efforts and talents to something bigger than themselves.

It’s Monday.  Where do you plan to make your best contribution this week?

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.