Lane Sutton is the talent brand strategist for Comcast, and he recently shared his thoughts on the importance of communicating your company’s story with recruiting prospects.
You can be the coolest company, coolest tech, or have the coolest recruitment marketing, but the company with the best story usually wins.
Story sells. Story convinces. Story tells the why and speaks for itself.
More than any perks or fun office culture.
People join companies for the leadership and the people with whom they’ll be working.
Agents want to hear about the career growth they can have, the impact they can make, and the new opportunities they’ll be exposed to.
They want to imagine themselves there and feel like they can fit in with the culture.
Having a great story and being a great storyteller levels the recruitment playing field.
With a bit of creativity and some passion for your unique place in the real estate industry, you can successfully compete against anyone.
