Recruiting prospects are naturally attracted to hiring managers they know, like, and trust.
They’re repelled by those who seem to have short-term agendas.
But most recruiters face a dilemma—you’re under pressure to produce short-term results, and it’s hard to keep that pressure from tainting your interactions with prospects.
If you ease up, you may not get the results.
If you increase focus on results, you may start to repel those you’re trying to recruit.
How do you solve this dilemma?
According to Larry Kendall, proactively change your focus so every interaction is about creating short-term value rather than short-term results.
People move towards value. If you have something they value, something they want–they will be attracted to you. Your mission is to create value.
How do you create value with a recruiting prospect?
By solving problems and making them feel good.
When value creation becomes your focus, you’ll find yourself putting aside your personal needs and authentically connecting with those who will be your future hires.
The results will come (and in greater amounts), but only after you help those you’re trying to recruit.
