Psychologist Daniel Stern was most famous for discovering the developmental importance of a mother’s attunement to her infant in the early stages of life.

But attunement doesn’t just help babies get off to a good start in life, it has a remarkable effect on all forms of communication.

Attunement happens when the observed experiences of others affect our own thoughts and feelings.

Attunement is helpful because it allows you to step outside your own world and into the reality someone else is experiencing.

When you’re attuned to another, you can better tailor your behavior to the expectations of the other person and create smoother, more varied social interactions.

But most importantly, researchers have discovered that attunement is the precursor for attachment.

If you’re attuned to your recruiting prospects, they’ll feel a mysterious sense of attraction and attachment to you and your team.

If you’re attuned to your agents, they’ll feel a subtle sense of abandonment or loss when they think about siding with one of your competitors.

Attunement is a subtle, but powerful tool that effective leaders use to engage talented agents.

If you’re not good at it, make it part of your growth plan.

It’s something that can be learned.