Putting Your Recruiting Prospects in Scoring Position

by | Jun 5, 2025

As we head into the summer months, baseball starts to grab a little more attention from the public.  

Like most people, I’m more of a casual fan.

I consider getting to a couple of Mariner’s games a year an accomplishment!

But those who are more serious observers see baseball through the lens of metrics and statistics.

From an offensive perspective, getting base runners into scoring position (on second or third base) is an important metric.

If a team gets enough players into scoring position, runs will naturally follow.

Runs lead to wins and wins lead to championships.

Recruiting follows a similar pattern.

To win, you must consistently get high-quality prospects into scoring position.

This means bringing several players up to bat (activating recruiting prospects).

Getting a percentage of those prospects to first base (live/engaging conversations).

And moving the highest potential prospects into a scoring position (a face-to-face appointment and inclusion onto your warm list).

From here, even a small catalyst event can turn the recruiting prospect into a quick hire.

This is the simple formula most high-performing recruiters use to reliably reach their goals.

Like baseball, most of the game seems boring and mundane until the hires start happening.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.