From a macro perspective, a lot of agents in the real estate industry are unproductive.
These agents don’t start their careers with the hopes of failing, but as the months tick by, reality starts to emerge.
They’re not producing, and the chances reversing this trend are slim.
So, what went wrong?
According to Seth Godin, they probably hired the wrong boss.
One of the best career choices you can make is to hire a great boss.
A great boss will support you as you encounter worthwhile challenges.
They’ll engage you and pay you fairly.
They’ll help you build a career at the same time they teach you about the work that needs to be done.
The real estate industry is full of mediocre bosses, and most agents are stuck with them.
There are only a few great bosses.
If you’re one of them, you have something valuable to offer those in your recruiting pipeline.
Start engaging your recruiting prospect from this perspective:
Have you ever considered it might be time to fire your boss?
If you had a better boss, do you think you’d be producing more right now?
Most unproductive agents can’t see beyond their personal experiences.
It’s your job to enlighten them.
