What Makes an Agent Unhappy–Part 2

by | Apr 29, 2025

Yesterday, we learned that unhappiness is a powerful catalyst for change.

According to researchers, here are two of the top five factors that contribute to happiness at work:

Contribution. This is the meaningful work an agent does to benefit themselves and others in close proximity (both clients and teammates).

An agent who is contributing will have clear goals and will be making positive progress towards accomplishing them.

They want to talk about issues that might prevent them from meeting their objectives and feel heard when they do so.

Resilience. This is the short-term motivation an agent feels when overcoming obstacles.

To be resilient, an agent needs encouragement to keep going even when things get tough.

Companies with a sense of purpose and supportive resources create an expectation of high-performance.

How do you apply this research?

During interviews or other retention conversations, ask questions that poke at these potential vulnerabilities.

What type of meaningful contributions are you making with your/our team?

Do you feel you’re being adequately rewarded for your contribution to your/our company?

When things get difficult, how do you maintain a sense of focus and motivation towards your tasks?

What resources does your broker/we provide to help you overcome obstacles?

Do you have professional peers who are spurring you on to higher performance?

These are powerful questions because they will have a higher chance of uncovering the unhappiness a person may be experiencing.

And that’s the first step to making the grass look greener at your company.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.