Gene Hackman has been in the news a lot lately. He played many great roles during his long career and was beloved by many.
His recent passing reminded me of a scene from his 1994 film “Wyatt Earp” where he famously said those who were not related to him by blood were “just strangers.”
While this is not a great way to view your family and personal relationships, it is a helpful framework for understanding recruiting.
Why? Most of your recruiting contacts start out seeing you as a stranger.
We’ve all been taught to be wary of strangers, and your recruiting prospects are naturally wary of you.
At this stage, the goal is to build some basic awareness.
It’s first: I’ve heard of you.
And then: I’ve heard some good things about you.
Your recruiting communication should initially be focused on just this objective.
For example, you may want to send a quick text to someone you’re trying to recruit that says:
Your name came up in a conversation earlier this week. I thought I’d take the opportunity to introduce myself. I hope to have the opportunity to connect with you sometime soon.
High-performing recruiters and hiring managers are constantly building awareness with dozens of individuals.
Why? So, to those prospects, you’re not just another stranger.
Strangers don’t make many hires.
