Experienced Agent Movement: Who’s Moving and Why?

by | Mar 3, 2025

When building your recruiting plan, it’s important to have a strategic view of the playing field.

From an experienced agent movement perspective, what happened in 2024?

Here’s quick snapshot from four of the largest regional MLSs:

  • Bright MLS (Mid-Atlantic) : 2.64% of agents moved
  • North Texas Regional MLS: 9.78% of agents moved
  • Stellar MLS (Florida): 6.79% of agents moved
  • CA Regional MLS: 5.77% of agents moved

Overall Agent Movement: 5.67%

This dataset represents agents with recorded production and excludes team members whose production rolls up to the team leader, and these four MLSs represent about 33% of the agents in the United States.

How should movement data affect your recruiting strategy for 2025?

That’s what we’ll be discussing in our upcoming Recruiting Mastermind on March 13th, and this insight is just the tip of the iceberg.

During the Mastermind, we’ll dive much deeper into the agent movement dataset and answer important questions such as:

How do you increase your recruiting efficiency by focusing on the agents who have the highest chance of moving?

How do you improve the quality of your hires by understanding which agents increase production after a move?

How do you enhance your recruiting ROI by avoiding methodologies that are producing limited results?

How do you differentiate yourself from competitors when movement is limited?

Register now. You don’t want to miss this insightful webinar. More info below.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.