The real estate industry will probably produce about 4M transactions in 2025.
If you want to grow, you must figure out a way to capture transactions that your competitors would normally get.
How do pry these transactions out of their hands?
You recruit their hands.
Experienced agent recruiting increases your transaction count while simultaneously reducing the transactions your competitors are capturing.
It has a multiplying effect, and it’s the fastest way to increase your market share and inflict pain on your competitors.
But here’s the problem.
You’re not the only one who knows about this strategy.
The fight for transactions is really a fight for talent–those who have the highest number of productive agents on their teams will win.
And you can’t just play defense.
Agents want to be part of something that’s growing. This is how they know it’s alive.
If you’re not growing, you become a target for those who are.
Years ago, one of my mentors told me that if the bottom two-thirds of agents in the industry stopped working, no one would notice.
According to recent reports, it’s already happened.
It’s more important than ever to have agents in the other third working with you.
