Your Highest and Best Work as a Real Estate Leader

by | Oct 10, 2024

In his bestselling book, James Heskett makes a compelling case for focusing much of your effort on talent acquisition and retention.

No matter what business you’re in, the only way to generate enduring profits is to begin by building the kind of work environment that attracts, focuses, and keeps talented employees.

Whether software designer or delivery truck driver, accountant or hotel housekeeper, the most valuable aspects of jobs are essentially the human tasks of sensing, judging, creating, and building relationships.

This means a great deal of a company’s value now lies between the ears of its employees.

When someone leaves a company, they take their value with them—often, straight to a competitor.

As you make the final push to finish the year strong, make sure you’re putting the appropriate emphasis on recruiting and retention.

How?

Look at your schedule. The most effective hiring managers spend at least 20% of their week on recruiting.

Look at your expenses. One of our clients proactively schedules 12 retention events each year.

The purpose of these events is to help agents maintain a connection to the office (and they are not cheap).

Look at your energy level. Are you dedicating the “best you” to recruiting and retention tasks?

If these are being pushed to the bottom of your task list, your results will suffer.

Great results start with the right focus.

Make sure talent acquisition tops your priorities both in planning and execution.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.