Tom Ferry tells agents to ask every potential buyer this question:
How long are you planning on living in this home?
This question might not have crossed their minds before, but once you ask it, they’ll start thinking about their future in terms of this home.
A similar question will likely get your recruiting prospects to consider a move, as well.
How long do you plan on being with your current broker?
We all know that most agents change brokers several times during their careers.
And these changes are typically initiated when an agent outgrows the value proposition of their current broker.
Assuming a change is coming and asking about a possible timeline is a non-threatening way to get the conversation going.
It positions you as a coach who’s helping them navigate the inevitable changes that every agent faces.
