Last week, I had the opportunity to spend some time with the leadership team of Carpenter Realtors.

During the meeting, their team quickly reviewed a document entitled:

Our Strengths

The three-page document contains 27 unique organizational strengths that contribute to their identity and brand in their local market.

For example:

Carpenter has 33 brick and mortar neighborhood locations to better serve the needs of our sales teams and provide continuous visibility and community support.

Carpenter has proven its financial stability over 54 years of cyclical real estate business and has a 100% debt-free balance sheet.

Carpenter supports and fosters a culture of learning. They have a full-time dedicated director of learning and three physical training centers in the area.

Carpenter provides its managers and agents with in-house legal support to insure well structured transactions.  Their attorney of 40+ years is physically located inside the firm.

This document is updated frequently and reviewed by the entire leadership team at their monthly meeting.

Competitors may have some similar strengths to those outlined in this document, but the combination of all 27 strengths paints a unique picture other companies could not possibly duplicate.

This is a powerful document to put in the hands of hiring managers because it equips them to differentiate themselves from competitors.

Without this kind of clarity, recruiting prospects frequently conclude that all the brokers are the same so the lowest price must be the best.

If you don’t take the time to define your strengths, your competitors will pretend they don’t exist.

====

P.S. We’re just one week away from our next Talent Attraction Event with Coach Bill Pipes. Have you registered yet? If not, register now and then get the watch party set up for your agents and recruiting prospects.