Podcast: How to Increase Recruited Company Dollar by 364% in One Year

by | May 29, 2024

We just published our episode of How’d You Do That?

We’re focusing on leaders who have developed and executed recruiting strategies that have produced remarkable results in today’s market.

This week we are connecting with Anthony Jackson.

Anthony is the Vice President of Finance and Operations at Lyon Real Estate –one of the most prominent real estate companies in central California.

About 18 months ago, the Lyon executive team and managers set out to increase the percentage of experienced agents they were bringing into the company.

And they’ve had great success, increasing experienced agent hiring by 180% in 2023.

Anthony walks us through this transition both from a financial and operations perspective.

During our discussion, we push past the surface level dialog and explore the metrics, financial details, and payoffs for top notch recruiting execution.

I think you’ll learn a lot from Lyon’s journey and capture some takeaways you can start using right away.

You’re going to love this story, so let’s get started.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.