Turbulent Seas Make Good Sailors

by | Jun 8, 2023

Earlier this week, I spoke to an agent who started selling real estate in 2008.He struggled his first couple of years (like everyone during that time period) but persevered and eventually started gaining traction.By 2018, he had a substantial personal real estate business and ventured into ownership.Today, he owns a brokerage with 185 agents and is looking for agents who are tenacious enough to start their real estate career during difficult times.I’ve heard a similar version of this story dozens of times.It’s the formula high performers have leveraged to grow their skills, build their business acumen, and become today’s real estate leaders.As we discussed yesterday, some talented individuals are reconsidering residential real estate as an option.When you connect with them, espouse the advantages of starting their career during turbulent times.This message will resonate with talented individuals who are seeking a challenge and want to build something substantial.It will repel those who are those are less hardy.Rich Barton recently said:  I actually love a storm–-a lot of cruft is getting washed out to sea.And it creates opportunity for those who are truly able to perform.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.