Finding the Underlying Pain

by | Feb 22, 2022

If you have a headache, you can take ibuprofen to alleviate the pain.

But the pain is not being caused because your body is lacking enough ibuprofen.

There is an underlying cause of the pain. It might be you’re dehydrated or didn’t get enough sleep last night.

When recruiting, many hiring managers offer quick fixes intended to relieve symptoms.

Prospect: My current broker doesn’t provide leads…

Hiring Manager: We can provide you leads… (under their breath–for a fee and they won’t be very good quality)

This approach doesn’t address the underlying problem.

Why is the prospect lacking leads? Have they built a database? Are they doing activities to generate leads on their own? Why are people not referring business to this person?

The most effective recruiters go after the underlying causes of the pain.

They act more like health/wellness coaches and less like doctors.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.