The Why of Recruiting

by | Aug 17, 2020

In a recent podcast, Adena Hefets, CEO of Divvy Homes, reminded her audience why recruiting is so important.

When I first started Divvy, I did everything and felt like I needed to maintain control.

But over time, I realized that spending 20% of my effort on five different “jobs” was not as effective as hiring one talented person to spend 100% of their effort on a single job.

The purpose of adding great people to your team is to multiply your efforts–it’s the most productive work you can be doing.

Any time you’re pulled away from this work, you’re giving up your opportunity to multiply and reducing your long-term effectiveness and ability to grow.

Later in the podcast, Adena admits that poor hiring will derail the multiplying effect. She focuses on these three principles to keep that from happening:

Hire talented people: invest more effort early in the recruiting process to find high quality agents.

Expect autonomy: hire people who are willing, able, and expect to be autonomous.

Give up control: let go of the things you hire other people to do with the expectation they will perform better than you.

Without the realistic expectation that recruiting will multiply your efforts, it becomes a mundane and unsustainable task.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.