You’re Not Their Only Date

by | Aug 12, 2020

When someone considers making a career change or changing brokers, they typically seek out multiple opportunities.

Researchers found that only 23% of recruiting prospects stop looking after identifying their first opportunity.

The other 77% seek out and evaluate multiple options. This is especially true for the most talented and proactive prospects.

Make the assumption your prospects are dating a few others at the same time they’re engaging you.

To stand-out from your competitors:

Connect Quickly. First impressions are often lasting impressions. Engaging quickly shows you’re interested and have your act together.

Follow-up Diligently. Most of your competitors will drop the ball during the follow-up. Consistent follow-up will set you apart when others wane.

Ask About the Other Dates: Getting information about your competitors will help you uncover objections and learn more about the needs of your prospects.

Even if you’re offering the best opportunity for your recruiting prospects, being slow and passive will keep you from winning the competition for the best new hires.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.