In some ways, we all want things to stay the same.
We want the things that are working to keep working.
We want the people who are productive to stay on track and produce even more.
We want the systems we depend on to remain reliable.
But if you’ve been around long enough, you know the business and real estate world doesn’t allow us to indulge in this comfort.
It requires us to adjust or be left behind.
It also rewards those who recognize that the connection between people, systems, and opportunities needs constant adjustment.
It’s the reason the most successful business owners are always recruiting, regardless of market conditions.
They recruit to replace those who are paralyzed, uncommitted, and dragging down their team.
They recruit to find new talent who is better suited for the new systems they’re creating.
They recruit to keep their competitors from employing the most talented agents in the marketplace.
It’s the shuffle that never ends, and those who are good at this part of the game create the most sustainable and profitable organizations.
As a veteran CEO once told me: If you don’t get that real estate is about recruiting, you don’t get real estate.
