An influencer is someone who gives you inside information about what’s going on in the offices of your competitors.
Where do you find influencers outside your organization? Here are a few sources:
Vendors. Think about who works with your business, but also works with competitors (e.g., loan officers, title reps, warranty and insurance reps, staging consultants, etc.).
Vendors are often willing to talk about what is going on in the broader marketplace.
New Hires. When an agent comes over from a competitor, it’s a great time to ask:  Is there anyone else in the group who is also unhappy?
To confirm (in their own minds) they made the right decision, new hires are often willing to reveal this information. If another agent joins your office, it confirms they did the right thing.
Competitive Agents. In a recruiting dialog, you may get to the point where your prospect makes it clear they are not ready to be recruited.
At this juncture, you may want to say: Â I know the timing is not right for you, but is there anyone else in your company who may be frustrated and needs to make a change now?
A winsome hiring manager develops relationships with many influencers and then uses the information they provide to focus their recruiting efforts.
It’s the proactive way to be in the right place at the right time.
