The Hopeful Work of Launching Entrepreneurs

by | May 13, 2026

Author John Detrixhe once wrote:

There’s something fundamentally good about entrepreneurship:  Starting a business can help people improve their livelihoods, and new ideas can improve standards of living.

Entrepreneurship isn’t perfectly fair (some people will always have more advantages than others), but it does provide a crucial avenue of economic mobility.

If you’re a real estate leader, some of the best work you can do is provide “normal people” a shot at becoming successful entrepreneurs.

This is hopeful work.

Hopeful for you.

But more importantly, hopeful for the people you help realize their potential and do their best work inside your organization.

As you labor at the hard work of recruiting, don’t lose sight of the true purpose that undergirds your work.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.