I’m not sure if this is unique to the real estate industry, but most recruiting prospects can only digest one idea at a time.

For the last several years, our recruiters have anecdotally tracked the response rates to emails of various lengths and have noticed a clear pattern:

Emails that are short and contain one idea or question get the highest percentage of replies.

If an email contains two or more ideas or questions, the response rate drops.

For the smaller number of prospects who do respond to a longer message, a majority will focus on the first question/issue and ignore the rest of the email.

It’s better to send multiple short emails (spaced apart over several days) than to try to cram too much information into a single message.

As usual, less is more.