Helping Your Agents Get Lucky?

by | Nov 3, 2025

Helping agents in the right way can cause them to experience a high level of business luck.

Or so it seems.

The types of help that lead to good fortune come in two forms.

Social Help. If you can develop an office where your agents are constantly around the high-performers, mentors, and leaders who will help get them where they want to go, you’re equipping them to succeed.

As Warren Buffet once said:

There are many different qualities successful people have, but the one all of them share is they’ve chosen their mentors and whom to model wisely.

Success moves at the speed of relationships.

Environmental Help. Probably the most under-appreciated aspect of success is the environment.

For example, when immigrants come to America, they find success much easier than in other parts of the world.

The system you’re in can remove a lot of the friction.

You can take an average person and put them in a great system, and they can outproduce a superstar in a flawed system.

As a leader, it’s important to prioritize the assistance you’re providing agents in these two areas because something magical happens when you provide this type of help.

Business coach Todd Herman puts it this way:

If you think of social help and environmental help as two circles in a Venn diagram, the intersection is luck.  And the quality of both of those circles seems to determine how much luck they’ll experience.

So, you can engineer the luck your agents are experiencing in their businesses by developing a great environment and fostering great relationships.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.