It takes some effort to get a recruiting prospect to engage and agree to be part of your pipeline.

While you may initially have a good dialogue going, what happens when the prospect goes dark and stops communicating?

According to marketing expert Julie Smutco, it’s important to employ a reengagement strategy when you feel someone slipping away.

Here are four of Julie’s best tactics:

Be respectfully persistent.  Over 70% of salespeople give up after 1-2 attempts to follow-up but 80% of sales are made after 5+ contacts. Don’t give up.

Rotate mediums.  Omnichannel outreaches have higher conversion rates.   Use a combination of calls, emails, and text messages. People consume and process information in different ways.

Create a cadence.  Haphazard follow-up is a recipe for failure. Reminders and automation are needed to win this game. One study showed a 451% increase in success rates when nurturing automation was employed.

Nurture with content.  Lead nurturing helps you stay top of mind, and it is best done by educating prospects with helpful resources and offering solutions to their unique problems. Prospects notice and appreciate attention to detail.

Most recruiting wins are captured because of persistent and thoughtful follow-up.

Make pipeline nurturing one your signature strengths, and the hires will start flowing your way.