Yesterday, I cited research demonstrating how a positive culture can raise productivity by over 30%.

Sounds a bit nebulous, don’t you think?

Not for agents who experience the real-life difference of a positive culture.

For example, a reader shared this story after reading yesterday’s Insight.

Thanks for today’s Insight on culture, especially the stat about it raising productivity by 31%.

I was just on the phone with an agent that joined us from a competitor last year and his production is up 39% ($8M in the trailing twelve months), and he has three more deals he expects to book in the next week.

He told me that at his previous firm, he rarely went into the office and didn’t connect with other agents.  He loves our culture, support, and he’s brimming with positivity.

By contrast, he also told me one of his peers left his previous firm about the same time he did (the previous firm went out of business) and went to a brokerage with a poor culture.

She was previously doing $6M in production and is now at $1.7M YTD.  Even if she stays on pace for the rest of the year, she’ll be almost 50% down.

If you have a positive culture, continue to invest in this important asset.

It’s a catalyst for high-performance and attracts others who want to work in a positive environment.

If you don’t have a positive culture, lower what you’re charging agents and join the race to the bottom.