Experience and Tenacity Matters to Those You’re Recruiting

by | Aug 27, 2025

The latest NAR Member Profile highlights an important trend.

The industry is getting older and more experienced.

The median age of NAR members is now 57–up from 55 last year, and the median number of years of experience has increased to 12–up from 10.

This shift isn’t just about age; it’s about wisdom.

A large majority of agents (74%) are “very certain” they’ll stick with real estate for the next two years.

Despite market shifts, agents are not giving up.

They’re hunkering down, leveraging their experience, and planning on toughing it out.

So, what does this tell us about the agents who will be productive in the next few years?

They have better skills. Those who have better skills (lead generation, marketing, negotiation, etc.) are winning.

They’re constantly learning. The wiser agents are not giving ground to inexperienced newbies with “better tech.”   They are adapting quickly.

They are resilient. Most productive agents are willing to play the long game and work harder. Failure is not an option.

To successfully recruit this group of agents, you must mirror their mindset.

The best agents want to work with leaders who are a lot like them.

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P.S.  We are rehosting the Agent Migration Webinar for Inman today @ 12pm ET/9am PT.   If you missed this webinar earlier this month, join us today!

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.