Professional Talent Managers Monitor Early Performance

by | Aug 4, 2025

In a recent Insight, I encouraged you to see yourself as a professional talent manager.

This week, I’d like to explore that mindset more deeply.

For the professional talent manager, hiring doesn’t end when a new agent comes onboard.

It ends when that new hire has gained traction and begun making a valuable contribution to your team.

For new agents, initial sales may not materialize right away—but revenue-producing lead measures can still be tracked and evaluated.

If your new hire isn’t performing those lead measures with more focus, energy, and competency than your average agent, you may be facing a failed hire.

When poor performance is noted, then provide training, set clear expectations, and monitor closely for tangible improvements.

If they can’t meet reasonable expectations or fail to respond to your training and coaching, it’s time to release the agent.

There’s plenty of talent available—and it’s better to make a change early than try to push someone uphill.

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P.S. Did you download your copy of the Q2 2025 Update to the Agent Migration Report on Friday? If not, download it now. It’s the insight you need to build a better recruiting plan for the second half of the year.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.