Professional Talent Managers Monitor Early Performance

by | Aug 4, 2025

In a recent Insight, I encouraged you to see yourself as a professional talent manager.

This week, I’d like to explore that mindset more deeply.

For the professional talent manager, hiring doesn’t end when a new agent comes onboard.

It ends when that new hire has gained traction and begun making a valuable contribution to your team.

For new agents, initial sales may not materialize right away—but revenue-producing lead measures can still be tracked and evaluated.

If your new hire isn’t performing those lead measures with more focus, energy, and competency than your average agent, you may be facing a failed hire.

When poor performance is noted, then provide training, set clear expectations, and monitor closely for tangible improvements.

If they can’t meet reasonable expectations or fail to respond to your training and coaching, it’s time to release the agent.

There’s plenty of talent available—and it’s better to make a change early than try to push someone uphill.

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P.S. Did you download your copy of the Q2 2025 Update to the Agent Migration Report on Friday? If not, download it now. It’s the insight you need to build a better recruiting plan for the second half of the year.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.