Float Like a Butterfly, Recruit Like a Bee

by | Jun 26, 2025

Muhammad Ali once said,

I hated every minute of training, but I said, ‘Don’t quit!’  Suffer now and live the rest of your life as a champion.

I have met very few high-performing recruiters and hiring managers who…

Loved picking up the phone and making uncomfortable calls.

Loved getting rejected by a recruiting prospect who’s marginally successful.

Loved being stood-up on a recruiting appointment.

Loved initiating a meaningful recruiting dialog and later getting ghosted.

Loved setting and protecting a recruiting time block in their schedule.

Loved doing the tedious work of updating their recruiting database and building a prospect list.

Loved doing all the other proactive tasks that lead to recruiting success.

Instead, high performers focus on the long-term results and personal wins they seek.

This could be increasing your personal income, defeating a competitor, experiencing the accomplishment of growing a successful office, or seeing the light in an agent’s eyes whom you’ve helped reach remarkable success.

Everyone wants to be a champion, but few are willing to make the sacrifices to become one.

Are you up for the challenge?

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.