And vice-versa.
Every great recruiting story starts with a talented  prospect finding a great company, office, or team who helps them realize their potential.
Every great retention story ends with a talented agent finding a tribe who is helping them succeed beyond their wildest expectations.
But what happens in the middle?
In the middle, there is a lot of hard work and a professional dance where an agent and an organization grow a synergistic relationship where production is multiplied, and both sides win big.
In some cases, this happens through a trainer helping a new agent to get up and start running.
Other times, it’s a coach who helps a stagnant, experienced agent scale their business to new levels.
In every case, there is some kind of business system and process that uniquely resonates with an agent who is performing better than ever.
When this magic happens with multiple agents in an office, the word starts getting out.
It becomes a powerful magnet to attract other high potential agents who want to see their businesses grow too.
So, why doesn’t every leader follow this simple formula and produce a growing number of retention and recruiting successes?
Because it’s not as easy as it sounds.
You have to produce real results, follow-through on your promises, Â and meet the unique needs of many agents.
But those who can pull it off look like recruiting geniuses.
