That’s good advice for most situations in life, but not for recruiting.
Why?
Because recruiting top talent is an intense competition between firms, and the winners are those who proactively and aggressively communicate why their company is a great place to work.
You can’t win talent competitions when you keep those differentiating factors hidden from your targeted applicants.
Bragging means that you must differentiate yourself and make it crystal clear in the prospect marketplace how and why your opportunities are more compelling.
There are many reasons recruiters and hiring managers don’t brag, but here are the three most common:
They haven’t figured out what really makes them “exciting and special.”
They haven’t spent the time and resources to develop marketing messages that are concise and compelling.
They don’t know how to distribute the messages to a targeted set of recruiting prospects.
Everyone has a story to tell. Spend the time and effort to tell yours.
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P.S. If you are struggling with this type of recruitment marketing, reach out. We can refer you to our marketing partners who do outstanding work in this arena.
