On the first day of work, most managers encourage a new agent to start building their sales database.
Over time, this database becomes a powerful source of leads, opportunities, and income.
A small or incomplete database hinders a new agent’s chances of experiencing success, and a robust database that’s never worked produces equally disappointing results.
A database that grows stagnant through neglect is the biggest disappointment of all—both for the new agent and for their prospects who were inconsistently engaged.
What’s good for your agents is good for you.
If you don’t have a recruiting database you’re consistently working, you can’t expect to be successful.
And you’ll feel guilty about instructing your agents to do something you’re not willing to do on your own.
