How to Avoid Sounding Salesy When Recruiting

by | Jun 6, 2025

The experienced agent recruiting journey is often long and drawn-out.

Part of this is just the nature of the process–prospects often have time-related issues you can’t control.

But some of the delays are your fault.

Why?  Hiring managers are often timid about “asking for the order” because they don’t want to come across as salesy.

If you’ve ever felt this tension, executive coach Matthew Kimberly recently shared some insights that might be helpful:

Nobody ever objects to being asked to buy something. They only object when you don’t listen to their answer and steamroll on regardless.  

So, you should always ask.

You’re not a mind-reader. It might be a yes, or it might not. But if you don’t ask, it’s a no.

You must be able to answer the question, “Why now?” If you can’t do that (or they can’t do that), then “maybe later” is the way things will go.

Find a way, either through their urgent need or desire or your deadline or limited number of spots to answer the “why now” question.

Anyone with an ounce of emotional intelligence knows that being pushy and obtuse will repel recruiting prospects.

But don’t swing too far to the other extreme.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.