How to Make Better Connections at Live Events

by | May 15, 2025

In the real estate industry, there’s an abundance of opportunities to make in-person connections with recruiting prospects.

Productive hiring managers seek out live events to meet new prospects and referral sources.

It’s a reliable strategy for building your recruiting database and nurturing the relationships you previously established.

But some people feel uneasy in these situations.

Instead of looking forward to these events, they feel awkward, self-conscious, and not their true selves.

If this is you, here’s a quick phrase you can interject into almost any conversation to make it flow more easily:

Tell me more…

Here is an example:

You:  How’s the market treating you?

Them:  It’s been a little slow.

You:  Really. Tell me more?

Sounds simple, right?  So why does it work?

According to author Alessia Fransisca, it has some solid psychological underpinnings.

The Spotlight Effect:People love talking about themselves (it lights up their brain’s reward centers).

Active Listening = Trust:Nodding + “Tell me more” releases oxytocin, bonding them to you.

The Zeigarnik Effect:Unfinished stories make them obsessed with finishing the conversation.

Even if you’re a pro at networking, you should give this a try.

It’s easy for you to remember, and at your next event, it will make you more memorable.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.