How to Make Better Connections at Live Events

by | May 15, 2025

In the real estate industry, there’s an abundance of opportunities to make in-person connections with recruiting prospects.

Productive hiring managers seek out live events to meet new prospects and referral sources.

It’s a reliable strategy for building your recruiting database and nurturing the relationships you previously established.

But some people feel uneasy in these situations.

Instead of looking forward to these events, they feel awkward, self-conscious, and not their true selves.

If this is you, here’s a quick phrase you can interject into almost any conversation to make it flow more easily:

Tell me more…

Here is an example:

You:  How’s the market treating you?

Them:  It’s been a little slow.

You:  Really. Tell me more?

Sounds simple, right?  So why does it work?

According to author Alessia Fransisca, it has some solid psychological underpinnings.

The Spotlight Effect:People love talking about themselves (it lights up their brain’s reward centers).

Active Listening = Trust:Nodding + “Tell me more” releases oxytocin, bonding them to you.

The Zeigarnik Effect:Unfinished stories make them obsessed with finishing the conversation.

Even if you’re a pro at networking, you should give this a try.

It’s easy for you to remember, and at your next event, it will make you more memorable.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.