For the last few weeks, I provided some brief snapshots into a project we’ve been working on for several months.
It’s finally here.
Yesterday, we published the Agent Migration and Brokerage Model Trend Report, and it was made available through several real estate news services.
If you haven’t downloaded your copy yet, download it now.
Here are some key takeaways from the Report:
- Leadership Matters: A key finding revealed that among both the top 10 firms achieving the largest gains and the top 10 firms experiencing the most significant losses, every model type was represented.
- Agent Churn is Real—And Costly: The study found that 129,056 transactions in 2024 were completed by 26,363 agents who switched brokerages. The average moving agent produced 4.83 transactions, while top producers completed well over 100 deals, meaning the financial impact of churn is massive.
- Tech-Enabled Brokerages Are Attracting Higher Producers: Tech-driven firms attracted the highest producing agents, nearly doubling the median volume compared to other models.
- Traditional Brokerages Hold Their Ground: Despite disruption, traditional brokerage models remain competitive with strong brands and high agent loyalty.
- Capped Revenue Share Models Are a Magnet—But Face Churn: These firms saw the highest inflow of agents but also experienced notable outflow, suggesting onboarding, culture, and support gaps need to be addressed.
- Seasonality & Regional Patterns Matter: The first quarter of the year is prime time for recruiting—but regional differences are significant, with MLS4 (West) based agents switching in Q4 at nearly double the rate of other regions.
This is just a small bit of of what you’ll learn from this comprehensive report.
The goal is to read and digest these insights, and then turn them into recruiting strategies that reflect what is really happening in the marketplace.
