Helping Your Recruiting Prospects Manage Risk

by | Apr 4, 2025

Whether a person is changing companies (experienced agents) or changing careers (new agents), risk is that scary monster keeping many individuals from moving forward.

One way to tame the risk monster is to facilitate an open discussion concerning strategies for handling risk. Here is a short list of the most common approaches:

Risk Avoidance. Some individuals play it safe and avoid as much risk as possible. While this may seem like a good idea, it limits potential for success.

Challenge your recruiting prospect: Is your objective in making this decision to avoid risk?

Risk Mitigation. A savvy investor takes risks but protects against catastrophic loss by using a stop loss. The same principle should apply to career decisions.

Coach your recruiting prospect: It’s foolish to risk everything when making this career decision, let me help you think through some ways to limit your risk.

Risk Transfer. In our personal lives, we buy insurance to transfer risk to someone else in the event of a mishap. As the broker, demonstrate how you’re shouldering some of the risk of this decision.

Assure your recruiting prospect: You’re not in this alone. I’m putting myself and my resources at risk as you make this decision.

Having these risk strategies in the back of your mind will help you stay cognizant of what weighs on the mind of every prospect.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.