Help Your Prospects Remember You

by | Mar 12, 2025

Several years ago, a new neighbor moved in across the street.

When I first met him, he introduced himself by telling me his name, shaking my hand, and rubbing his bald head.

The “Hi, my name is Harry!” along with the head rub was his way of helping me remember his name.

I still have the image in my mind, and I never forgot his name.

When recruiting, it’s important to give your prospects a way to remember you.

Here are some ideas:

• Use a body feature (I’m the red-headed recruiter you met last week…).

• Use a hobby (I’m the skinny guy who runs marathons…).

• Use an affiliation (I’m the crazy Seahawks fan…).

• Use a cause (I’m the pink-clad, breast cancer advocate…).

• Use a rhyme (I still remember meeting “Mike McCann the Real Estate

Man” over 10 years ago).

There are dozens more simple ways that individuals have discovered to make themselves memorable.

Find one that works for you and start using it when you connect with new prospects.

Being memorable is a great way to start a relationship.

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P.S.  Have you registered for tomorrow’s Mastermind?  I’ve heard from some readers that they will not be able to attend the live session.  If you have a conflict, register anyway, and we’ll make sure you get a replay of the recording.

Register now

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.