As the real estate industry heads into conference season, I’m reminded of some advice I received from Peter Weddle years ago.
Networking is incredibly valuable, but it’s not easy.  Here are the two things I’ve noticed about those who are successful networkers:
First, they quickly learn that networking relationships are hard work.
That’s why the word is spelled the way it is–it’s netWORK, not net-get-around-to-it-whenever-you-feel-like-it.
Second, they understand that relationships take time to develop.
They don’t just happen with the click of a mouse, whether you’re on LinkedIn or any other social or professional networking site.
The golden rule of networking is that you must give as good as you get.
It’s fundamentally an exchange of information, ideas, and/or assistance from which both parties derive value.
The mutual allocation of benefit establishes familiarity and trust, and those two factors are the twin pillars of a relationship.
When networking is working, it nurtures a connection below the surface level.
And it only makes sense that the best hiring managers are the best networkers.
Why?
Because they’re frequently and proactively helping a group of professional peers who are ready to return the favor when the time is right.
Are your best prospects in your network? Â If not, do the work to get them there.
