Right before Christmas, Sharran Srivatsaa sent an email to his readers with some advice on where leaders should focus in Q1.

Stay Close to Your Prospects. Call them.  Talk to them.  Over communicate quick emails, texts, and texts.  

Deliver on What You Promised. Connect with them (‘short and personal’ beats ‘big and public’).

Grow Your Brand. Fame is the most efficient business model. If Oprah tweeted about you tomorrow, your business would explode.

No one’s coming to build your brand for you. Keep the content machine rolling. You’re getting there if new prospects say: ‘I’ve heard of you…’

Focus on Your Pipeline. Good entrepreneurs create deals today. Great ones build pipelines for tomorrow.

Here’s how people mess up–they stop lead gen. Don’t do it. The person with the best pipeline wins.

While Sharran’s advice is generally pointed towards agents and sales leaders, these principles apply to recruiters and hiring managers, as well.

Now is the time to recalibrate and get focused on the stuff that will move the needle in the months ahead.