Where You Need to Focus Right Now

by | Jan 14, 2025

Right before Christmas, Sharran Srivatsaa sent an email to his readers with some advice on where leaders should focus in Q1.

Stay Close to Your Prospects. Call them.  Talk to them.  Over communicate quick emails, texts, and texts.  

Deliver on What You Promised. Connect with them (‘short and personal’ beats ‘big and public’).

Grow Your Brand. Fame is the most efficient business model. If Oprah tweeted about you tomorrow, your business would explode.

No one’s coming to build your brand for you. Keep the content machine rolling. You’re getting there if new prospects say: ‘I’ve heard of you…’

Focus on Your Pipeline. Good entrepreneurs create deals today. Great ones build pipelines for tomorrow.

Here’s how people mess up–they stop lead gen. Don’t do it. The person with the best pipeline wins.

While Sharran’s advice is generally pointed towards agents and sales leaders, these principles apply to recruiters and hiring managers, as well.

Now is the time to recalibrate and get focused on the stuff that will move the needle in the months ahead.

 

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.