Making the Uncomfortable Recruiting Call

by | Oct 14, 2024

A few weeks ago, one of the hiring managers I coach reported his recruiting activity from the previous week.

I did not have any prospects remaining from our normal lead generation tactics, so I picked up the agent awards list for our marketplace.

As I reviewed the list, I was looking for someone whom I knew professionally and who had some kind of recent connection to my office.

Bingo.  I recognized a high producer who recently had a transaction with one of my agents.

This would be my uncomfortable call for today.

Surprisingly, I caught her at just the right time.

She had left her original company a year earlier when her team broke up, and she transferred to a new broker where she felt very isolated and alone.

My value proposition was a perfect fit for her.

Long story short—we onboarded her earlier this week!

This manager received a huge payoff from a recruiting rule I’ve seen some of the highest performing hiring managers follow:

Make at least one uncomfortable recruiting call each day.

Granted most calls will not produce such a remarkable result, but over time there are many positive benefits from executing this simple daily discipline.

Are you willing to make an uncomfortable call today?

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.