When You Get Stuck, Phone a Friend

by | Sep 30, 2024

The game show “Who Wants to be a Millionaire?”celebrated its 25th anniversary this year (now hosted by Jimmy Kimmel) and is still one of the most popular television programs in various markets around the world.

You may remember, the original version in the United States popularized the idea of “phoning a friend” when a contestant was stumped.

High-performing recruiters and hiring managers use the same strategy.

They reach out for help to solve the problems that keep the recruiting process from moving forward.

Who can help?

Your Agents. Those who are happy and productive in your office are often your best advocates.

Start asking some of your high performers:

Would you mind reaching out to [recruiting prospect] and letting them know about your experience working here?

Your Executive Team. Your owner, general manager, or others from your executive team can be great advocates for your recruiting cause.

Ask your executives to make a quick connection with a prospect who is on the fence:

Sue asked me to reach out to you. After hearing your story, I think you’re the type of person who will thrive in our environment—we could do some great work together.

Your Professional Network. There are many people in your professional network (e.g., mortgage rep, title rep, appraiser, home inspector, etc.) who could make a call to a recruiting prospect on your behalf.

Brian asked me to give you a call. I work with agents from lots of different companies, and Brian’s group is the best.

Recruiting is hard enough. Don’t go it alone.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.