The Power of a Quick Note

by | Nov 28, 2022

This time of year, our company sends out some Northwest holiday confections to our clients.

It’s a great way to celebrate the holiday season and thank those who have contributed to our success.

Then something strange happens.

Each year, a small group of owners/executives sends back a personal note (usually handwritten via traditional mail) thanking us for remembering them.

These quick notes have a powerful effect because they communicate thoughtfulness, genuine concern, and attention to detail.

Aren’t these the traits you’d want to communicate to those you’re trying to recruit?

A quick email, a text, and an occasional handwritten note will speak volumes to those in your recruiting funnel.

Try starting your notes with, I was thinking of you today….

Writing a few sentences doesn’t take much time, and it pays a remarkable dividend in the hearts and minds of those who are receiving your messages.

If your recruiting process is characterized by lots of quick notes, your recruiting funnel will produce more valuable hires.

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.