Values Sustain Culture

by | May 5, 2022

Earlier this week, I introduced you to virtual and hybrid culture expert Bryan Mills.

Bryan led a fully virtual staffing company for more than a decade.

One of his secrets of success is maintaining a lively connection between his virtual employees and the values of the company.

He hires for values, but that’s not enough. He also spends time and energy making sure the connection to those values does not wane.

How? He quizzes them on a periodic basis.

Every single one of our employees gets a call at least once a year testing them on our company’s values.

It goes like this: Pop quiz! What are our values?

The goal is that every employee knows our values by heart.

Also, we want them to be able to talk about at least one area in the company where they see our values in action.

Agents feel connected to your culture by what they believe about themselves, what they believe about your organization, and what they believe about you as a leader.

Regardless of how you’ve chosen to operate your office or team, this is the foundation for everything else you do, and it’s critical you get this right.

As Doug Conant once said: To win the marketplace, you must first win the workplace.

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The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.