Turn Fear and Anxiety Into Your Biggest Ally

by | Dec 2, 2022

Fear and anxiety have been washing across the real estate industry for the past few months.

Not a day goes by without a new article popping up telling us how things are going to get worse in the days ahead.

While these headlines are great click bait for the media companies, they don’t help you, your managers, and your agents make sense of the challenges they’re facing.

If you’re looking for a way to turn the fear and anxiety into something helpful, I would encourage you to take a few minutes to listen one of Dave Mashburn’s most popular podcasts (3 minutes).

This post from the archive has been widely shared among our readers since it was posted four years ago, and I’ve even shared it with my kids when they’re facing challenging circumstances.

It’s an important concept to add to your toolkit as a leader.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.