One Size Doesn’t Fit All

by | Nov 9, 2022

Jay Luebke published an article outlining his seven-year journey as a real estate agent (he started when he was 17-years old).

In his short career, he worked in four different brokerages in several different geographic markets.

According to Jay, here are just a few things that may be going through an agent’s mind when choosing a brokerage:

Do I need a robust training platform as I kick off my career as a new agent?

Am I in a new market where I need some help getting off the ground with leads?

Have I built a thriving business, honed my systems and now want the freedom to do what I want with little support from the brokerage?

Do I want an environment where I can create a passive stream of income by building a team?

And, there may be dozens more things to consider.

As a recruiter or hiring manager, it’s important to recognize your company cannot possibly meet all the diverse needs of the prospective agent population.

It’s better to identify the two or three things you do better than any of your competitors.

Then spend most of your time searching, finding, and connecting with agents or perspective agents who need the specific things you’re really good at providing.

This strategy is more expensive and time-consuming on the front end, but it honors the integrity of both parties in the long run.

That makes for a better hire.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.