Luring Fish Into the Barrel

by | Feb 26, 2025

Seth Godin published this thought-provoking lesson on how to manage your effort:

It’s true, at least for now, that there are plenty of fish in the sea.

And it’s also true that shooting fish in a barrel is pretty easy if there are enough fish and the barrel is small enough.

You can’t have both.

Either you approach the world as a widely dispersed bunch of opportunities where you’re never specific, or you realize that finding a very focused place to do your work rewards you many times over.

The best recruiters find a focused place to recruit, then lure fish into their barrel.

Everyone else uses the shotgun approach.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.