Luring Fish Into the Barrel

by | Feb 26, 2025

Seth Godin published this thought-provoking lesson on how to manage your effort:

It’s true, at least for now, that there are plenty of fish in the sea.

And it’s also true that shooting fish in a barrel is pretty easy if there are enough fish and the barrel is small enough.

You can’t have both.

Either you approach the world as a widely dispersed bunch of opportunities where you’re never specific, or you realize that finding a very focused place to do your work rewards you many times over.

The best recruiters find a focused place to recruit, then lure fish into their barrel.

Everyone else uses the shotgun approach.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.