Luring Fish Into the Barrel

by | Feb 26, 2025

Seth Godin published this thought-provoking lesson on how to manage your effort:

It’s true, at least for now, that there are plenty of fish in the sea.

And it’s also true that shooting fish in a barrel is pretty easy if there are enough fish and the barrel is small enough.

You can’t have both.

Either you approach the world as a widely dispersed bunch of opportunities where you’re never specific, or you realize that finding a very focused place to do your work rewards you many times over.

The best recruiters find a focused place to recruit, then lure fish into their barrel.

Everyone else uses the shotgun approach.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.